Lucia Testa
Musement Founder
With 9 years of experience in Online Marketing, Lucia has worked for both boutique and global media companies such as Barracuda Digital and DENTSU Aegis Network, and her portfolio of high profile clients includes GUESS, General Motors, and 123Reg. With a strong background in PPC Lucia managed all digital marketing channels with an accumulated budget of 7 million euros by implementing a data-driven, strategic approach that focuses strongly on results. Lucia has been at Musement from the very beginning, and, has played a key role in transforming the small start-up into a multi-national company of 150 people. Responsible for all Paid Marketing activities, bid strategy implementation and the first marketer to use AMP landing pages for e-commerce paid campaigns in Italy.