Chief Data & Analytics Officer, Vice President - Information Technology @P&G
Guy Peri leads the creation and implementation of Procter & Gamble’s enterprise data/analytics strategy and architecture to enable strategic/operational insights and new business models. Guy’s current responsibilities also include leading the development, operations, data management and data science teams who are enabling P&Gs strategy by applying advanced analytics against P&Gs largest business opportunities across marketing, sales, eBusiness and supply chain. Guy began his career with P&G as a Laundry Business Analyst. He had a series of assignments in Business Intelligence Tool Development and Infrastructure. He led P&G Digital Marketing Strategy for the Fabric & Home Care Business before moving to Israel to lead Business Intelligence for the region and establish the Israel House of Innovation. He then led P&Gs global analytics organization responsible for providing analytic services and solutions for all of P&G’s business units and Vice-Chairs. He led its transformation as part of an industry-leading Business Intelligence / Analytics journey. Under his leadership, P&G received the first-ever Leadership in Analytics Award by The International Institute of Analytics. His teams have also been recognized with multiple CIO 100 Awards. Harvard Business School added P&G-based case study to their analytics’ curriculum. Guy has lectured at Harvard Business School and been featured in dozens of publications, most recently in Wall Street Journal, discussing topics related to business application of data, analytics, and AI.